Review by Alison Eaton, Art and Design Year 3

Matteo Loglio is an interaction and product designer. He started off his career completing a BA in Industrial Design in Milan followed by MA in Interaction Design in Switzerland and has worked for Arduino. His interests lie in technology and coding.

Matteo started his presentation with showing his work primarily from his time at university. The first project he showed us was called Lifetime, an interactive clock application on the internet that uses different shapes to show hours minutes and seconds. This application is interactive and we can click on the screen to make it easier to read and to “scare” the shapes in different directions.


Voop was the next project Matteo presented to us. This project runs both of an app or a computer and is an interactive musical instrument. The user will make a noise and the app will pick it up, it will then let the user duplicate and adjust the pitch and speed of the noise in order to create a small sample of music.

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He has worked on two tangible interfaces. The first called Pigbot, when it was stroked it was happy and hit it was sad, he described it as a simple experimental project. The was followed by Trainerbot, a cube for exercising that could help you to complete and monitor your workout.

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He then presented his app Smokeless, an app aimed to help people stop smoking. The app tells you how many cigarettes you have smoked a day and connects with a little animal that will be less and less unhealthy the more you smoke. This app can be shared with a friend in which you both have the same animal and can both support each other. It also offers a support system of alternative things to do instead of smoking.


Matteo then shared with us his main project and company of which he is the co-founder, Primo. Primo aims to create educational toys that highlight the basics of coding. Cubetto is his leading project involving a board and a cube which moves. The cube follows the instructions given by the board and drives around. The board requires no literacy as it is made up of colours and shapes. It is an easy and interactive game for children that is slowly being brought into schools. The project was started using Kickstarter where they managed to raise £56,000 during one month.


Alongside this Matteo has created, using blender, an interactive computer version however this time words are added to the directions giving it an extra step up for children. He built this in Java.

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Matteo is now working towards making his design, Cubetto, into an industrial product therefore being able to create more units for cheaper. He also has goals to set up a new company in the near future.

Matteo’s talk was very inspiring and opened me up to new ideas about how art and design can be used in education. Although coding is not something that interests me it is a good tool to have and be able to use. I am glad to have completed some classes with Sylvia in order to be able to benefit from this. Matteo’s products are really exciting and innovative and I would hope to see some more products such as Cubetto available on the high street.

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